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The referral engine : teaching your business how to market itself / John Jantsch.

Jantsch, John. (Author).

Record details

  • ISBN: 1591843111
  • ISBN: 9781591843115
  • Physical Description: pages cm
  • Publisher: New York : Portfolio, 2010.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
Subject:
Advertising.
Business referrals.
Viral marketing.
Word-of-mouth advertising.

Available copies

  • 2 of 2 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 658.872 JAN (Text) 37810434859228 Adult Nonfiction Available -