Googled : the end of the world as we know it / Ken Auletta.
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Record details
- ISBN: 1594202354
- ISBN: 9781594202353
- Physical Description: xiv, 384 pages ; 25 cm
- Publisher: New York : Penguin Press, 2009.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 339-372) and index.
- Formatted Contents Note:
- Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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Available copies
- 14 of 14 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at McDowell County Public Library.
Holds
- 0 current holds with 14 total copies.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Marion Library | 338.7 AUL (Text) | 37810434882725 | Adult Nonfiction | Available | - |
