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The passion conversation : understanding, sparking, and sustaining word of mouth marketing Cover Image Book

The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore.

Phillips, Robbin. (Author). Cordell, Greg, (author.). Church, Geno, (author.). Moore, John, (author.).

Record details

  • ISBN: 9781118533338
  • ISBN: 111853333X
  • Physical Description: xii, 212 pages : illustrations ; 23 cm
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 196-197) and index.

Search for related items by subject

Subject:
Word-of-mouth advertising.
Business referrals.
Marketing.

Available copies

  • 2 of 2 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 658.872 PHI (Text) 37810435224406 Adult Nonfiction Available -