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Influence : the psychology of persuasion Cover Image Book

Influence : the psychology of persuasion / Robert B. Cialdini.

Psychology of persuasion (portion title)
Cialdini, Robert B. (Author).

Summary:

In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled persuader, and also reveals how to defend oneself against manipulation.

Record details

  • ISBN: 006124189X
  • ISBN: 9780061241895
  • Physical Description: xiv, 320 pages : illustrations, portraits ; 21 cm
  • Edition: Rev. ed. ; 1st Collins business essentials ed.
  • Publisher: New York : Collins Business, 2007.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 293-309) and index.
Formatted Contents Note:
Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age.

Search for related items by subject

Subject: Influence (Psychology)
Persuasion (Psychology)
Compliance.

Available copies

  • 1 of 2 copies available at NC Cardinal. (Show)
  • 0 of 0 copies available at McDowell County Public Library.

Holds

  • 1 current hold with 2 total copies.
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