Buying in : the secret dialogue between what we buy and who we are / Rob Walker.
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
Record details
- ISBN: 9781400063918
- ISBN: 1400063914
- Physical Description: xxi, 291 pages ; 25 cm
- Edition: 1st ed.
- Publisher: New York : Random House, [2008]
- Copyright: ©2008
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 265-274) and index. |
Formatted Contents Note: | The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself. |
Search for related items by subject
Subject: | Branding (Marketing) > United States. Brand name products > United States. |
Available copies
- 7 of 7 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at McDowell County Public Library.
Holds
- 0 current holds with 7 total copies.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Marion Library | 658.8 WAL (Text) | 37810434770680 | Adult Nonfiction | Available | - |