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Buying in : the secret dialogue between what we buy and who we are Cover Image

Buying in : the secret dialogue between what we buy and who we are / Rob Walker.

Walker, Rob, 1968- (Author).

Summary:

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.

Record details

ISBN: 9781400063918
ISBN: 1400063914
Physical Description: xxi, 291 pages ; 25 cm
Edition: 1st ed.
Publisher: New York : Random House, [2008]
Copyright: ©2008

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 265-274) and index.

Formatted Contents Note:

The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.