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The art of small business social media : a blueprint for marketing success / Peg Fitzpatrick ; foreword by Guy Kawasaki.

Fitzpatrick, Peg, (author.). Kawasaki, Guy, 1954- (writer of foreword.).

Summary:

"In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace." -- Book jacket.

Record details

  • ISBN: 9781538192993
  • ISBN: 1538192993
  • Physical Description: xvi, 323 pages : illustrations ; 22 cm
  • Publisher: Lanham : Rowman & Littlefield, [2025]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject:
Small business marketing.
Internet marketing.
Small business.
Social media.

Available copies

  • 19 of 25 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 25 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 658.872 FIT (Text) 37810435629554 Adult Nonfiction Available -