Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- Provided by publisher.
Record details
- ISBN: 0593187504
- ISBN: 9780593187500
- ISBN: 0593187482
- ISBN: 9780593187487
- Physical Description: viii, 242 pages : illustrations ; 24 cm
- Publisher: [New York, NY] : Dutton, [2023]
- Copyright: ©2023
Content descriptions
- General Note:
- Dates and paging may vary.On jacket, the title is given as: You are writing more than ever, competing for the attention of busy readers who skim. All of the words are lined out, except for Writing for busy readers.
- Bibliography, etc. Note:
- Includes bibliographical references (pages 213-234) and index.
Search for related items by subject
- Subject:
- Authorship > Handbooks, manuals, etc.
Communication > Handbooks, manuals, etc. - Genre:
- Handbooks and manuals.
Available copies
- 16 of 17 copies available at NC Cardinal. (Show)
- 2 of 2 copies available at McDowell County Public Library.
Holds
- 0 current holds with 17 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Marion Library | 808.02 ROG (Text) | 37810435807333 | Adult Nonfiction | Available | - |
| Old Fort Branch Library | 808.02 ROG (Text) | 37810438161076 | Adult Nonfiction | Available | - |
