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The LEGO story : how a little toy sparked the world's imagination Cover Image Book

The LEGO story : how a little toy sparked the world's imagination / Jens Andersen ; translated by Caroline Waight.

Andersen, Jens, 1955- (author.). Waight, Caroline, (translator.).

Summary:

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations' views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world's largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family's private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.-- Provided by publisher.

Record details

  • ISBN: 9780063258020
  • ISBN: 0063258021
  • ISBN: 9780063258037
  • ISBN: 006325803X
  • Physical Description: xi, 418 pages : illustrations, genealogical table ; 24 cm
  • Edition: First United States edition
  • Publisher: New York, NY : Mariner Books, [2022].

Content descriptions

General Note:
"Originally published as Et liv med LEGO in Denmark in 2021 by Politikens Forlag."--Title page verso.
Translation of: Et liv med LEGO.
Bibliography, etc. Note:
Includes bibliographical references (pages 413-414) and index.

Search for related items by subject

Subject:
Kirk Christiansen, Ole, 1891-1958 > Family.
LEGO koncernen (Denmark) > History.
Toy industry > Denmark > History.
LEGO toys > History.

Available copies

  • 27 of 28 copies available at NC Cardinal. (Show)
  • 2 of 2 copies available at McDowell County Public Library.

Holds

  • 0 current holds with 28 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 338.4768 AND (Text) 37810435799803 Adult Nonfiction Available -
Old Fort Branch Library 338.4768 AND (Text) 37810438158866 Adult Nonfiction Available -