How business works : the facts visually explained Cover Image

How business works : the facts visually explained / [senior editor, Georgina Pallfy].

Summary:

"This book explains and explores the essential terms and key concepts in the world of business, finance, and company management. If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable guide. Grasp how companies work, from management to research and development, and sales and marketing to production and distribution. Eye-catching visual aids give a helpful representation of each and every aspect of business, while the complex subject matter is broken down into clear definitions and concise explanations, expressed in easy-to-understand language. Crammed with essential know-how, How Business Works is perfect for anyone looking to boost their business brain or learn the ropes from the ground to the top."-- Publisher's website.

Record details

ISBN: 074404216X
ISBN: 9780744042160
Physical Description: 351 pages : color illustrations ; 24 cm
Edition: This American edition.
Publisher: New York, NY : DK Publishing, [2022]
Copyright: ©2022

Content descriptions

General Note:

Includes index.

Previous edition: 2015.

Formatted Contents Note:

How companies work: Business ownership ; Start-ups ; Buying and selling business ; Who's who ; Corporate structure ; Human resources -- How finance works: Financial reporting ; Financial accounting ; management accounting ; Measuring performance ; Raising financing -- How sales and marketing works: marketing mix ; Marketing approaches ; Outbound marketing ; Inbound marketing ; Business development ; information management -- How operations and production work: Manufacturing and production ; Management ; Product ; Control ; Supply chain.