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Buy ology : truth and lies about why we buy Cover Image

Buy ology : truth and lies about why we buy / Martin Lindstrom.

Buyology (other title)

Lindstrom, Martin, 1970- (Author).

Summary:

Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.

Record details

ISBN: 0385523882
Physical Description: xi, 240 pages ; 22 cm
Edition: First edition.
Publisher: New York, N.Y. : Doubleday, [2008]
Copyright: ©2008

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 217-229) and index.

Formatted Contents Note:

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : sellingto our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day.