Buy ology : truth and lies about why we buy / Martin Lindstrom.
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.
Record details
- ISBN: 0385523882
- ISBN: 9780385523882
- Physical Description: xi, 240 pages ; 22 cm
- Edition: First edition
- Publisher: New York, N.Y. : Doubleday, [2008]
- Copyright: ©2008
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 217-229) and index.
- Formatted Contents Note:
- A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : sellingto our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day.
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Available copies
- 6 of 7 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at McDowell County Public Library.
Holds
- 0 current holds with 7 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Marion Library | 658.8 LIN (Text) | 37810434788203 | Adult Nonfiction | Available | - |
