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Building a StoryBrand : clarify your message so customers will listen Cover Image

Building a StoryBrand : clarify your message so customers will listen / Donald Miller.

Building a story brand (cover title)

Miller, Donald, 1971- (author.).

Summary:

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Record details

ISBN: 9780718033323
ISBN: 0718033329
Physical Description: x, 228 pages : illustrations ; 22 cm
Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Copyright: ©2017

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 225-228).

Formatted Contents Note:

The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.