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Made to stick : why some ideas survive and others die Cover Image Book

Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

Heath, Chip. (Author). Heath, Dan, 1973- (Added Author).

Record details

  • ISBN: 1400064287
  • ISBN: 9781400064281
  • Physical Description: 291 pages ; 22 cm
  • Edition: 1st edition
  • Publisher: New York : Random House, [2007]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 259-276) and index.
Formatted Contents Note:
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.

Search for related items by subject

Subject:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Environmental education.

Available copies

  • 19 of 19 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 19 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 302.13 HEA (Text) 37810434964283 Adult Nonfiction Available -