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The referral engine : teaching your business how to market itself / John Jantsch.

Jantsch, John. (Author).

Record details

  • ISBN: 1591843111
  • ISBN: 9781591843115
  • Physical Description: pages cm
  • Publisher: New York : Portfolio, 2010.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
Subject:
Advertising.
Business referrals.
Viral marketing.
Word-of-mouth advertising.

Available copies

  • 2 of 2 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 658.872 JAN (Text) 37810434859228 Adult Nonfiction Available -

Accessibility Features

LDR 01447nam a22003618a 4500
001890187
003CARDINAL
00520091214110029.0
008091214s2010 nyu 001 0 eng
010 . ‡a 2009049521
020 . ‡a1591843111
020 . ‡a9781591843115
035 . ‡a(OCoLC)466335762
040 . ‡aDLC ‡beng ‡erda ‡cDLC
05000. ‡aHF5438.25 ‡b.J36 2010
08200. ‡a658.8/72 ‡222
1001 . ‡aJantsch, John. ‡0(CARDINAL)482198
24514. ‡aThe referral engine : ‡bteaching your business how to market itself / ‡cJohn Jantsch.
264 1. ‡aNew York : ‡bPortfolio, ‡c2010.
300 . ‡apages cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
500 . ‡aIncludes index.
5050 . ‡aThe realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
650 0. ‡aAdvertising. ‡0(CARDINAL)228578
650 0. ‡aBusiness referrals. ‡0(CARDINAL)584078
650 0. ‡aViral marketing. ‡0(CARDINAL)587571
650 0. ‡aWord-of-mouth advertising. ‡0(CARDINAL)262795
902 . ‡aMARCIVE 201809
902 . ‡aMARCIVE 201909
902 . ‡aMARCIVE 201912
901 . ‡a890187 ‡bUnknown ‡c890187 ‡tbiblio