What women want : the global marketplace turns female-friendly / Paco Underhill.
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Record details
- ISBN: 9781416569954
- ISBN: 1416569952
- Physical Description: 214 pages ; 25 cm
- Edition: First Simon & Schuster edition
- Publisher: New York : Simon & Schuster, 2010.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 205-206) and index.
- Formatted Contents Note:
- Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|
Accessibility Features
| LDR | 02798cam a22004458a 4500 | ||
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| 001 | 705936 | ||
| 003 | CARDINAL | ||
| 005 | 20131130224021.0 | ||
| 008 | 100524s2010 nyu b 001 0 eng | ||
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| 020 | . | ‡a9781416569954 | |
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| 100 | 1 | . | ‡aUnderhill, Paco. ‡0(CARDINAL)655226 |
| 245 | 1 | 0. | ‡aWhat women want : ‡bthe global marketplace turns female-friendly / ‡cPaco Underhill. |
| 250 | . | ‡aFirst Simon & Schuster edition | |
| 264 | 1. | ‡aNew York : ‡bSimon & Schuster, ‡c2010. | |
| 300 | . | ‡a214 pages ; ‡c25 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 205-206) and index. | |
| 505 | 0 | . | ‡aIntroduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall. |
| 520 | . | ‡aThe author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description. | |
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