Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.
Record details
- ISBN: 9781250080684
- ISBN: 1250080681
- Physical Description: x, 245 pages ; 25 cm
- Publisher: New York City : St. Martin's Press, 2016.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 235-239) and index.
- Formatted Contents Note:
- Foreword / Chip Heath -- Fanning desire: How Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness: Transforming the future of how we shop for food -- The united colors of India: Selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) -- How horses, shirt collars, and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream: How selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread: Charred paper, toy cars, and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes: Incorporating small data into your business and life.
Search for related items by subject
- Subject:
- Consumer behavior.
Branding (Marketing)
Available copies
- 8 of 8 copies available at NC Cardinal.
- 1 of 1 copy available at McDowell County Public Library. (Show)
Holds
- 0 current holds with 8 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Marion Library | 658.8342 LIN (Text) | 37810435472179 | Adult Nonfiction | Available | - |
| Lenoir Library | 658.8342 Li (Text) | 50669012349859 | Adult Nonfiction | Available | - |
| Mary Duncan Public Library | 658.8342 Lin (Text) | 38950611000250 | Adult Nonfiction | Available | - |
| Oakley/South Asheville Library | 658.8342 LIN (Text) | 0020510993742 | Adult Nonfiction | Available | - |
| Pack Memorial Library | 658.8342 LIN (Text) | 0020510993718 | Adult Nonfiction | Available | - |
| Paddison Memorial Branch | 658.834 L (Text) | 0112521127534 | Adult Nonfiction | Available | - |
| Pasquotank Library Main | BUS 658.8 LIN (Text) | 39488101721779 | Adult Nonfiction | Available | - |
| Statesville Main Library | 658.8342 LIN (Text) | 33114017746876 | Adult Nonfiction | Available | - |
Accessibility Features
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| 245 | 1 | 0. | ‡aSmall data : ‡bthe tiny clues that uncover huge trends / ‡cMartin Lindstrom. |
| 264 | 1. | ‡aNew York City : ‡bSt. Martin's Press, ‡c2016. | |
| 300 | . | ‡ax, 245 pages ; ‡c25 cm | |
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| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 235-239) and index. | |
| 505 | 0 | . | ‡aForeword / Chip Heath -- Fanning desire: How Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness: Transforming the future of how we shop for food -- The united colors of India: Selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) -- How horses, shirt collars, and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream: How selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread: Charred paper, toy cars, and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes: Incorporating small data into your business and life. |
| 520 | . | ‡aHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. | |
| 650 | 0. | ‡aConsumer behavior. ‡0(CARDINAL)260148 | |
| 650 | 0. | ‡aBranding (Marketing) ‡0(CARDINAL)287561 | |
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| 902 | . | ‡aMARCIVE 201912 | |
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