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The small BIG : small changes that spark BIG influence

Small B!G (cover title)

Martin, Steve J. (Author). Cialdini, Robert B. (Added Author). Goldstein, Noah J. (Added Author).

Summary: Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

Record details

ISBN: 9781455584253
ISBN: 1455584258
Physical Description: xix, 268 pages ; 24 cm
print
Edition: First edition.
Publisher: New York : Grand Central Publishing, 2014.

Content descriptions

General Note:	On jacket, the "i" in "big" is an exclamation point.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	1 What small BIG can persuade people to pay their taxes on time? 1 -- 2 What small BIG can persuade people to go against the crowd? 8 -- 3 What small change to the way you frame a message can lead to BIG differences in outcome? 14 -- 4 What small BIG can help to right a wrong? 18 -- 5 How could a small change in name make a BIG difference to your game? 23 -- 6 What small steps can lead to BIG leaps when building relationships, partnerships, and teamwork? 27 -- 7 What small BIG can help you to become wiser with experience? 31 -- 8 What small BIGs can persuade people to keep their appointments with you? 35 -- 9 What small BIG can help your influence attempts to win over and over? 40 -- 10 What small BIG can ensure your influence attempts don't backfire? 45 -- 11 What small BIG should you add to your recipe for employee productivity? 50 -- 12 What small BIGs should you look to avoid when it comes to successfully making decisions? 54 -- 13 What small BIG is the key to planning persuasion? 59 -- 14 What small BIG can lock people into your persuasion attempts? 64 -- 15 What small BIG do you owe it to yourself to act on? 68 -- 16 What small BIG can reconnect people to their goals? 7? -- 17 What small BIGs can be used to make defaults more effective? 76 -- 18 What small BIG can reduce people's tendency to procrastinate? (And yours too!) 80 -- 19 What small BIG can keep your customers hooked? 84 -- 20 What is the small BIG that could turn your potential into reality? 88 -- 21 What small BIGs could help you lead more productive meetings? 93 -- 22 What small BIG could ensure you are dressed for success? 97 -- 23 What small change can have a BIG impact when it comes to positioning your team as experts? 100 -- 24 What unexpected small BIG can empower an uncertain expert? 105 -- 25 What small BIG can prevent you from becoming the Weakest Link? 108 -- 26 What small BIG can encourage more creative thinking? 111 -- 27 How can a small change in venue lead to BIG differences in your negotiations? 114 -- 28 What small BIG can improve both your power and your persuasiveness? 117 -- 29 Why might love be the only small BIG you need? 122 -- 30 What small BIG can help you find that perfect gift? 125 -- 31 What BIG advantages can you gain when you take the small step of arranging to exchange? 129 -- 32 How could the small act of showing your appreciation make a BIG difference when influencing others? 133 -- 33 Could unexpectedness be the small seed that reaps a BIG harvest? 137 -- 34 What surprisingly simple small BIG can get you the help you need? 142 -- 35 What small BIG can make the difference when it comes to effective negotiation? 145 -- 36 Could precision be the small BIG when it comes to better bargaining? 149 -- 37 Why might a small change in number ending make a BIG difference to your communications? 153 -- 38 Could a small change in order be the BIG difference that wins you more orders? 159 -- 39 What small BIG could end up getting you a lot more for much less? 164 -- 40 How can the small act of unit-asking make a BIG difference to your appeals? 168 -- 41 Why would highlighting identifiable features be the small BIG that boosts your campaign efforts? 172 -- 42 What small BIG can ensure that your costs are not opportunities lost? 176 -- 43 What small BIG can help to motivate others (and yourself) to complete tasks? 181 -- 44 What small BIG can lead to greater customer loyalty? 186 -- 45 How could a small BIG result in 1 + 1 getting you more than 2? 191 -- 46 How could a small step back lead to a BIG leap forward? 194 -- 47 How can you make BIG strides from others' small stumbles? 199 -- 48 How could a small shift from error banishment to error management lead to BIG success? 203 -- 49 How could a small change in timing make a BIG difference to your online reviews? 207 -- 50 What small change can you make to an email that can make a BIG difference to how easy your business partners are to negotiate with? 211 -- 51 How might a small touch lead to a BIG increase in:? 215 -- 52 Saving the best 'til last. What small BIG can make all the difference? 219.