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The small BIG : small changes that spark BIG influence Cover Image Book

The small BIG : small changes that spark BIG influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.

Small B!G (cover title)
Martin, Steve J. (Author). Cialdini, Robert B. (Added Author). Goldstein, Noah J. (Added Author).

Summary:

Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

Record details

  • ISBN: 1455584258
  • ISBN: 9781455584253
  • Physical Description: xix, 268 pages ; 24 cm
  • Edition: First edition
  • Publisher: New York : Grand Central Publishing, 2014.

Content descriptions

General Note:
On jacket, the "i" in "big" is an exclamation point.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
1 What small BIG can persuade people to pay their taxes on time? 1 -- 2 What small BIG can persuade people to go against the crowd? 8 -- 3 What small change to the way you frame a message can lead to BIG differences in outcome? 14 -- 4 What small BIG can help to right a wrong? 18 -- 5 How could a small change in name make a BIG difference to your game? 23 -- 6 What small steps can lead to BIG leaps when building relationships, partnerships, and teamwork? 27 -- 7 What small BIG can help you to become wiser with experience? 31 -- 8 What small BIGs can persuade people to keep their appointments with you? 35 -- 9 What small BIG can help your influence attempts to win over and over? 40 -- 10 What small BIG can ensure your influence attempts don't backfire? 45 -- 11 What small BIG should you add to your recipe for employee productivity? 50 -- 12 What small BIGs should you look to avoid when it comes to successfully making decisions? 54 -- 13 What small BIG is the key to planning persuasion? 59 -- 14 What small BIG can lock people into your persuasion attempts? 64 -- 15 What small BIG do you owe it to yourself to act on? 68 -- 16 What small BIG can reconnect people to their goals? 7? -- 17 What small BIGs can be used to make defaults more effective? 76 -- 18 What small BIG can reduce people's tendency to procrastinate? (And yours too!) 80 -- 19 What small BIG can keep your customers hooked? 84 -- 20 What is the small BIG that could turn your potential into reality? 88 -- 21 What small BIGs could help you lead more productive meetings? 93 -- 22 What small BIG could ensure you are dressed for success? 97 -- 23 What small change can have a BIG impact when it comes to positioning your team as experts? 100 -- 24 What unexpected small BIG can empower an uncertain expert? 105 -- 25 What small BIG can prevent you from becoming the Weakest Link? 108 -- 26 What small BIG can encourage more creative thinking? 111 -- 27 How can a small change in venue lead to BIG differences in your negotiations? 114 -- 28 What small BIG can improve both your power and your persuasiveness? 117 -- 29 Why might love be the only small BIG you need? 122 -- 30 What small BIG can help you find that perfect gift? 125 -- 31 What BIG advantages can you gain when you take the small step of arranging to exchange? 129 -- 32 How could the small act of showing your appreciation make a BIG difference when influencing others? 133 -- 33 Could unexpectedness be the small seed that reaps a BIG harvest? 137 -- 34 What surprisingly simple small BIG can get you the help you need? 142 -- 35 What small BIG can make the difference when it comes to effective negotiation? 145 -- 36 Could precision be the small BIG when it comes to better bargaining? 149 -- 37 Why might a small change in number ending make a BIG difference to your communications? 153 -- 38 Could a small change in order be the BIG difference that wins you more orders? 159 -- 39 What small BIG could end up getting you a lot more for much less? 164 -- 40 How can the small act of unit-asking make a BIG difference to your appeals? 168 -- 41 Why would highlighting identifiable features be the small BIG that boosts your campaign efforts? 172 -- 42 What small BIG can ensure that your costs are not opportunities lost? 176 -- 43 What small BIG can help to motivate others (and yourself) to complete tasks? 181 -- 44 What small BIG can lead to greater customer loyalty? 186 -- 45 How could a small BIG result in 1 + 1 getting you more than 2? 191 -- 46 How could a small step back lead to a BIG leap forward? 194 -- 47 How can you make BIG strides from others' small stumbles? 199 -- 48 How could a small shift from error banishment to error management lead to BIG success? 203 -- 49 How could a small change in timing make a BIG difference to your online reviews? 207 -- 50 What small change can you make to an email that can make a BIG difference to how easy your business partners are to negotiate with? 211 -- 51 How might a small touch lead to a BIG increase in:? 215 -- 52 Saving the best 'til last. What small BIG can make all the difference? 219.

Search for related items by subject

Subject:
Change (Psychology)
Influence (Psychology)
Organizational change.
Persuasion (Psychology)

Available copies

  • 2 of 2 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 658.4 MAR (Text) 37810435010128 Adult Nonfiction Available -

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MARC Record

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003CARDINAL
00520150105123400.0
008140417s2014 nyu b 001 0 eng
010 . ‡a 2014010131
019 . ‡a868044980
020 . ‡a1455584258 ‡q(hardcover)
020 . ‡a9781455584253 ‡q(hardcover)
035 . ‡a(OCoLC)868040154 ‡z(OCoLC)868044980
040 . ‡aDLC ‡beng ‡erda ‡cDLC ‡dIG# ‡dBTCTA ‡dBDX ‡dYDXCP ‡dOCLCF ‡dMLY ‡dCZA ‡dZS3 ‡dILC ‡dHQC
05000. ‡aBF637.C4 ‡bM373 2014
08200. ‡a658.4/09 ‡223
1001 . ‡aMartin, Steve J. ‡0(CARDINAL)488492
24514. ‡aThe small BIG : ‡bsmall changes that spark BIG influence / ‡cSteve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.
24634. ‡aSmall B!G
250 . ‡aFirst edition
264 1. ‡aNew York : ‡bGrand Central Publishing, ‡c2014.
300 . ‡axix, 268 pages ; ‡c24 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
500 . ‡aOn jacket, the "i" in "big" is an exclamation point.
504 . ‡aIncludes bibliographical references and index.
50500. ‡g1 ‡tWhat small BIG can persuade people to pay their taxes on time? ‡g1 -- ‡g2 ‡tWhat small BIG can persuade people to go against the crowd? ‡g8 -- ‡g3 ‡tWhat small change to the way you frame a message can lead to BIG differences in outcome? ‡g14 -- ‡g4 ‡tWhat small BIG can help to right a wrong? ‡g18 -- ‡g5 ‡tHow could a small change in name make a BIG difference to your game? ‡g23 -- ‡g6 ‡tWhat small steps can lead to BIG leaps when building relationships, partnerships, and teamwork? ‡g27 -- ‡g7 ‡tWhat small BIG can help you to become wiser with experience? ‡g31 -- ‡g8 ‡tWhat small BIGs can persuade people to keep their appointments with you? ‡g35 -- ‡g9 ‡tWhat small BIG can help your influence attempts to win over and over? ‡g40 -- ‡g10 ‡tWhat small BIG can ensure your influence attempts don't backfire? ‡g45 -- ‡g11 ‡tWhat small BIG should you add to your recipe for employee productivity? ‡g50 -- ‡g12 ‡tWhat small BIGs should you look to avoid when it comes to successfully making decisions? ‡g54 -- ‡g13 ‡tWhat small BIG is the key to planning persuasion? ‡g59 -- ‡g14 ‡tWhat small BIG can lock people into your persuasion attempts? ‡g64 -- ‡g15 ‡tWhat small BIG do you owe it to yourself to act on? ‡g68 -- ‡g16 ‡tWhat small BIG can reconnect people to their goals? 7? -- ‡g17 ‡tWhat small BIGs can be used to make defaults more effective? ‡g76 -- ‡g18 ‡tWhat small BIG can reduce people's tendency to procrastinate? (And yours too!) ‡g80 -- ‡g19 ‡tWhat small BIG can keep your customers hooked? ‡g84 -- ‡g20 ‡tWhat is the small BIG that could turn your potential into reality? ‡g88 -- ‡g21 ‡tWhat small BIGs could help you lead more productive meetings? ‡g93 -- ‡g22 ‡tWhat small BIG could ensure you are dressed for success? ‡g97 -- ‡g23 ‡tWhat small change can have a BIG impact when it comes to positioning your team as experts? ‡g100 -- ‡g24 ‡tWhat unexpected small BIG can empower an uncertain expert? ‡g105 -- ‡g25 ‡tWhat small BIG can prevent you from becoming the Weakest Link? ‡g108 -- ‡g26 ‡tWhat small BIG can encourage more creative thinking? ‡g111 -- ‡g27 ‡tHow can a small change in venue lead to BIG differences in your negotiations? ‡g114 -- ‡g28 ‡tWhat small BIG can improve both your power and your persuasiveness? ‡g117 -- ‡g29 ‡tWhy might love be the only small BIG you need? ‡g122 -- ‡g30 ‡tWhat small BIG can help you find that perfect gift? ‡g125 -- ‡g31 ‡tWhat BIG advantages can you gain when you take the small step of arranging to exchange? ‡g129 -- ‡g32 ‡tHow could the small act of showing your appreciation make a BIG difference when influencing others? ‡g133 -- ‡g33 ‡tCould unexpectedness be the small seed that reaps a BIG harvest? ‡g137 -- ‡g34 ‡tWhat surprisingly simple small BIG can get you the help you need? ‡g142 -- ‡g35 ‡tWhat small BIG can make the difference when it comes to effective negotiation? ‡g145 -- ‡g36 ‡tCould precision be the small BIG when it comes to better bargaining? ‡g149 -- ‡g37 ‡tWhy might a small change in number ending make a BIG difference to your communications? ‡g153 -- ‡g38 ‡tCould a small change in order be the BIG difference that wins you more orders? ‡g159 -- ‡g39 ‡tWhat small BIG could end up getting you a lot more for much less? ‡g164 -- ‡g40 ‡tHow can the small act of unit-asking make a BIG difference to your appeals? ‡g168 -- ‡g41 ‡tWhy would highlighting identifiable features be the small BIG that boosts your campaign efforts? ‡g172 -- ‡g42 ‡tWhat small BIG can ensure that your costs are not opportunities lost? ‡g176 -- ‡g43 ‡tWhat small BIG can help to motivate others (and yourself) to complete tasks? ‡g181 -- ‡g44 ‡tWhat small BIG can lead to greater customer loyalty? ‡g186 -- ‡g45 ‡tHow could a small BIG result in 1 + 1 getting you more than 2? ‡g191 -- ‡g46 ‡tHow could a small step back lead to a BIG leap forward? ‡g194 -- ‡g47 ‡tHow can you make BIG strides from others' small stumbles? ‡g199 -- ‡g48 ‡tHow could a small shift from error banishment to error management lead to BIG success? ‡g203 -- ‡g49 ‡tHow could a small change in timing make a BIG difference to your online reviews? ‡g207 -- ‡g50 ‡tWhat small change can you make to an email that can make a BIG difference to how easy your business partners are to negotiate with? ‡g211 -- ‡g51 ‡tHow might a small touch lead to a BIG increase in:? ‡g215 -- ‡g52 ‡tSaving the best 'til last. What small BIG can make all the difference? ‡g219.
520 . ‡aArgues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
650 0. ‡aChange (Psychology) ‡0(CARDINAL)233161
650 0. ‡aInfluence (Psychology) ‡0(CARDINAL)242425
650 0. ‡aOrganizational change. ‡0(CARDINAL)248247
650 0. ‡aPersuasion (Psychology) ‡0(CARDINAL)249091
7001 . ‡aCialdini, Robert B. ‡0(CARDINAL)733085
7001 . ‡aGoldstein, Noah J. ‡0(CARDINAL)488491
902 . ‡aMARCIVE 201809
902 . ‡aMARCIVE 201912
901 . ‡a6471631 ‡bOCLC ‡c6471631 ‡tbiblio