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Googled : the end of the world as we know it / Ken Auletta.

Auletta, Ken. (Author).

Summary:

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

Record details

  • ISBN: 1594202354
  • ISBN: 9781594202353
  • Physical Description: xiv, 384 pages ; 25 cm
  • Publisher: New York : Penguin Press, 2009.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 339-372) and index.
Formatted Contents Note:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
Subject:
Google (Firm)
Internet industry > United States.
Internet searching.
Web search engines > United States > History.

Available copies

  • 14 of 14 copies available at NC Cardinal.
  • 1 of 1 copy available at McDowell County Public Library. (Show)

Holds

  • 0 current holds with 14 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 338.7 AUL (Text) 37810434882725 Adult Nonfiction Available -
Avery County Morrison Public Library NFIC 338.7 AUL (Text) 31111002299400 Adult Nonfiction Available -
Bath Community Library 338.7 (Text) 38344101383717 Adult Nonfiction Available -
Cleveland County Main Library 338.761 AUL (Text) 22281500058557 Adult Nonfiction Available -
Elkin Public Library 338.7 AUL (Text) 30499100423290 Adult Nonfiction Available -
Gunn Memorial Public Library 338.761 AUL (Text) 34621200170721 Adult Nonfiction Available -
Henderson Main Branch 338.761 A (Text) 33258006868744 Adult Nonfiction Available -
Jackson County Public Library 338.761 A (Text) 39493106643853 Adult Nonfiction Available -
King Public Library 338.7 AUL (Text) 30094100206108 Adult Nonfiction Available -
Lee County Main Library 338.7A (Text) 33262002969761 Adult Nonfiction Available -

Accessibility Features

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020 . ‡a1594202354
020 . ‡a9781594202353
035 . ‡a(OCoLC)318411527
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05000. ‡aHD9696.8.U64 ‡bG6623 2009
08200. ‡a338.7/6102504 ‡222
1001 . ‡aAuletta, Ken. ‡0(CARDINAL)136890
24510. ‡aGoogled : ‡bthe end of the world as we know it / ‡cKen Auletta.
264 1. ‡aNew York : ‡bPenguin Press, ‡c2009.
300 . ‡axiv, 384 pages ; ‡c25 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references (pages 339-372) and index.
5050 . ‡aMessing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
520 . ‡aA revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
61020. ‡aGoogle (Firm) ‡0(CARDINAL)275467
650 0. ‡aInternet industry ‡zUnited States. ‡0(CARDINAL)299476
650 0. ‡aInternet searching. ‡0(CARDINAL)264184
650 0. ‡aWeb search engines ‡zUnited States ‡xHistory.
902 . ‡aMARCIVE 201809
902 . ‡aMARCIVE 201909
902 . ‡aMARCIVE 201912
902 . ‡aMARCIVE 202303
901 . ‡a6407001 ‡bOCLC ‡c6407001 ‡tbiblio