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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Ariely, Dan. (Author).

Summary:

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Record details

  • ISBN: 006135323X
  • ISBN: 9780061353239
  • Physical Description: xxii, 280 pages : illustrations ; 24 cm
  • Edition: First edition
  • Publisher: New York, N.Y. : Harper, [2008]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 259-267) and index.
Formatted Contents Note:
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
Subject:
Consumer behavior.
Consumers.
Decision making.
Economics > Psychological aspects.
Reasoning.
Thought and thinking.

Available copies

  • 20 of 21 copies available at NC Cardinal.
  • 1 of 1 copy available at McDowell County Public Library. (Show)

Holds

  • 1 current hold with 21 total copies.
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Marion Library 153.8 ARI (Text) 37810434645833 Adult Nonfiction Available -
Albert Carlton - Cashiers Community Library 153.8 A (Text) 39493106268651 Adult Nonfiction Available -
Cumberland Headquarters 330.01 A (Text) 31781042128072 Adult Nonfiction Available -
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Hamlet Public Library 153.8 A (Text) 58198000622343 Adult Nonfiction Available -
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Accessibility Features

Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.