The art of small business social media : a blueprint for marketing success / Peg Fitzpatrick ; foreword by Guy Kawasaki.
"In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace." -- Book jacket.
Record details
- ISBN: 9781538192993
- ISBN: 1538192993
- Physical Description: xvi, 323 pages : illustrations ; 22 cm
- Publisher: Lanham : Rowman & Littlefield, [2025]
- Copyright: ©2025
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
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Available copies
- 19 of 25 copies available at NC Cardinal.
- 1 of 1 copy available at McDowell County Public Library. (Show)
Holds
- 0 current holds with 25 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Marion Library | 658.872 FIT (Text) | 37810435629554 | Adult Nonfiction | Available | - |
| Albemarle Main Library | 658.872 Fit (Text) | 31010000875221 | Adult Nonfiction | Available | - |
| Carver School Road Branch | 658.872 F 2024 (Text) | 0112524369875 | Adult Nonfiction | Available | - |
| Columbus Library | 658.872 FIT (Text) | 31250200091044 | Adult Nonfiction | Available | - |
| Forsyth Central | 658.872 F 2024 [BUS] (Text) | 0112400248962 | Adult Nonfiction | Checked out | 06/23/2026 |
| Gibsonville Public Library | 658.872 Fitzpatrick Business, Law & Finance (Text) | 30449050129363 | Adult Nonfiction | Available | - |
| Goldsboro Library | 658.872 FIT (Text) | 900005000270941 | Adult Nonfiction | Available | - |
| Henderson Main Branch | 658.872 F (Text) | 33258010447081 | Adult Nonfiction | Available | - |
| High Point Library | 658.872 Fitzpatrick (Text) | 30519010945916 | Adult Nonfiction | Available | - |
| Hope Mills Library | 658.872 F (Text) | 31781069012621 | Adult Nonfiction | Available | - |
Accessibility Features
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|---|---|---|---|
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| 035 | . | ‡z(OCoLC)1418887647 | |
| 020 | . | ‡a9781538192993 ‡q(hardcover) | |
| 020 | . | ‡a1538192993 ‡q(hardcover) | |
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| 082 | 0 | 0. | ‡a658.8/72 ‡223/eng/20240716 |
| 100 | 1 | . | ‡aFitzpatrick, Peg, ‡eauthor. ‡0(CARDINAL)802566 |
| 245 | 1 | 4. | ‡aThe art of small business social media : ‡ba blueprint for marketing success / ‡cPeg Fitzpatrick ; foreword by Guy Kawasaki. |
| 264 | 1. | ‡aLanham : ‡bRowman & Littlefield, ‡c[2025] | |
| 264 | 4. | ‡c©2025 | |
| 300 | . | ‡axvi, 323 pages : ‡billustrations ; ‡c22 cm | |
| 336 | . | ‡astill image ‡bsti ‡2rdacontent | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 520 | . | ‡a"In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace." -- ‡cBook jacket. | |
| 650 | 0. | ‡aSmall business marketing. ‡0(CARDINAL)438967 | |
| 650 | 0. | ‡aInternet marketing. ‡0(CARDINAL)263091 | |
| 650 | 0. | ‡aSmall business. ‡0(CARDINAL)253650 | |
| 650 | 0. | ‡aSocial media. ‡0(CARDINAL)302591 | |
| 700 | 1 | . | ‡aKawasaki, Guy, ‡d1954- ‡ewriter of foreword. ‡0(CARDINAL)775877 |
| 901 | . | ‡a14568170 ‡bOCoLC ‡c14568170 ‡tbiblio ‡soclc | |
