Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips [and others].
"How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation, Not the Product Conversation; Movements begin with the conversation; Movements have inspirational leadership; Movements have a barrier of entry; Movements empower people with knowledge; Movements have shared ownership; Movements have powerful identities; Movements live both online and offline; Movements make advocates feel like rockstars; Movements get results"-- Provided by publisher.
Record details
- ISBN: 9780470614181
- Physical Description: xxxiii, 184 pages : illustrations ; 23 cm
- Publisher: Hoboken, N.J. : John Wiley & Sons, [2010]
- Copyright: ©2010
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Subject: | Word-of-mouth advertising. Business referrals. Consumer satisfaction. |
Available copies
- 1 of 1 copy available at NC Cardinal. (Show)
- 1 of 1 copy available at McDowell County Public Library.
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- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Marion Library | 659.13 PHI (Text) | 37810435224414 | Adult Nonfiction | Available | - |