Buy ology : truth and lies about why we buy / Martin Lindstrom.
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.
Record details
- ISBN: 0385523882
- ISBN: 9780385523882
- Physical Description: xi, 240 pages ; 22 cm
- Edition: First edition
- Publisher: New York, N.Y. : Doubleday, [2008]
- Copyright: ©2008
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 217-229) and index.
- Formatted Contents Note:
- A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : sellingto our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day.
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Available copies
- 6 of 7 copies available at NC Cardinal.
- 1 of 1 copy available at McDowell County Public Library. (Show)
Holds
- 0 current holds with 7 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Marion Library | 658.8 LIN (Text) | 37810434788203 | Adult Nonfiction | Available | - |
| Braswell Memorial Main Library | 658.8 LIN (Text) | 540191002413457 | Adult Nonfiction | In transit | - |
| Cumberland Headquarters | 658.834 L (Text) | 31781049688615 | Adult Nonfiction | Available | - |
| Goldsboro Library | 658.834 LIN (Text) | 640191003243612 | Adult Nonfiction | Available | - |
| Macon County Public Library | 658.8 L (Text) | 39493106473079 | Adult Nonfiction | Available | - |
| Murphy Public Library | 658.8 LIN (Text) | 80605000407568 | Adult Nonfiction | Available | - |
| Watauga County Public Library | 658.834 LINDSTROM (Text) | 50502200458242 | Adult Nonfiction | Available | - |
Accessibility Features
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| 100 | 1 | . | ‡aLindstrom, Martin, ‡d1970- ‡0(CARDINAL)672640 |
| 245 | 1 | 0. | ‡aBuy ology : ‡btruth and lies about why we buy / ‡cMartin Lindstrom. |
| 246 | 3 | . | ‡aBuyology |
| 250 | . | ‡aFirst edition | |
| 264 | 1. | ‡aNew York, N.Y. : ‡bDoubleday, ‡c[2008] | |
| 264 | 4. | ‡c©2008 | |
| 300 | . | ‡axi, 240 pages ; ‡c22 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 217-229) and index. | |
| 505 | 0 | . | ‡aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : sellingto our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day. |
| 520 | . | ‡aDraws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product. | |
| 650 | 0. | ‡aConsumer behavior. ‡0(CARDINAL)260148 | |
| 650 | 0. | ‡aMarketing ‡xPsychological aspects. ‡0(CARDINAL)452664 | |
| 650 | 0. | ‡aNeuromarketing. ‡0(CARDINAL)437691 | |
| 650 | 0. | ‡aShopping ‡xPsychological aspects. | |
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