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Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

Heath, Chip. (Author). Heath, Dan, 1973- (Added Author).

Record details

  • ISBN: 1400064287
  • ISBN: 9781400064281
  • Physical Description: 291 pages ; 22 cm
  • Edition: 1st edition
  • Publisher: New York : Random House, [2007]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 259-276) and index.
Formatted Contents Note:
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Subject:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Environmental education.

Available copies

  • 19 of 19 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at McDowell County Public Library.

Holds

  • 0 current holds with 19 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Marion Library 302.13 HEA (Text) 37810434964283 Adult Nonfiction Available -

Accessibility Features

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1001 . ‡aHeath, Chip. ‡0(CARDINAL)280807
24510. ‡aMade to stick : ‡bwhy some ideas survive and others die / ‡cChip Heath & Dan Heath.
250 . ‡a1st edition
264 1. ‡aNew York : ‡bRandom House, ‡c[2007]
264 4. ‡c©2007
300 . ‡a291 pages ; ‡c22 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references (pages 259-276) and index.
5050 . ‡aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
650 0. ‡aSocial psychology. ‡0(CARDINAL)253786
650 0. ‡aContagion (Social psychology) ‡0(CARDINAL)280805
650 0. ‡aContext effects (Psychology) ‡0(CARDINAL)280804
650 0. ‡aEnvironmental education. ‡0(CARDINAL)237611
7001 . ‡aHeath, Dan, ‡d1973- ‡0(CARDINAL)280806
85641. ‡uhttps://digitization.ncpedia.org/digitization/request/request.php?tcn=10198213 ‡ySuggest title for digitization ‡9GHL
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902 . ‡aMARCIVE 202106
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