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Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

Heath, Chip. (Author). Heath, Dan, 1973- (Added Author).

Record details

  • ISBN: 1400064287
  • ISBN: 9781400064281
  • Physical Description: 291 pages ; 22 cm
  • Edition: 1st ed.
  • Publisher: New York : Random House, [2007]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 259-276) and index.
Formatted Contents Note:
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Subject: Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Environmental education.

Available copies

  • 16 of 19 copies available at NC Cardinal.
  • 1 of 1 copy available at McDowell County Public Library. (Show)

Holds

  • 0 current holds with 19 total copies.
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Marion Library 302.13 HEA (Text) 37810434964283 Adult Nonfiction Available -
Avery County Morrison Public Library NFIC 302 HEA (Text) 31111002462842 Adult Nonfiction Available -
Cumberland Headquarters 302.13 H (Text) 31781040354423 Adult Nonfiction Available -
Environmental Literacy Center HM1033 .H43 2007 (Text) 31610000043256 Environmental Education Available -
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